Reliving past experience: memory and rural tourism destination image as predictors of place attachment

Limited research uses autobiographical memory to evaluate tourism experience. This study helps fill this gap by developing a causal relationship model among memory, image and place attachment. In the present study, rehearsal impact were consistently predictive of dependence, identity. Cognitive affective also positively predicted identity mediated certain relationships between These findings highlight relevance top-down processing experience destination image, Theoretical managerial implications are discussed based on results.